Best SMO Interview Questions | 2019

Social Media Optimization (SMO) is the process of increasing traffic using social media sites like: - Facebook, Twitter, Instagram etc. Social media is a common term which is used to represent all the sites that provide totally diverse social actions.   

  

These vital Social Media Marketing Interview Questions I have designed so that it will help you to understand the nature of questions you may meet while you are in an interview.

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1. What is meant by RSS feed? What is its importance?

RSS stands for Rich Site summary and it is an XML file which gives impulse contents to the company’s site and permits users to subscribe to its feed. It is vital because it helps one to get more viewers for their content and also it qualifies one to email subscriptions and live bookmarking.

2. Can one use Google+ for marketing tenacities?

Google+ comes with an exclusive and useful tool called ‘Hangouts’. Hangouts help the proprietor or worker business firm to have video conversations with its customer at no cost. If the company regularly shares their contents on Google+, it gets indexed very fast and becomes easy for one to rank their website by using target keywords. It is also specified that one should always assimilate their Google+ page with other platforms like: - Facebook, LinkedIn, Twitter, YouTube, and also the company’s website.

3. How can one-degree the Social Media Victory?

We can use numerous tools to check the optimization of the site like: -

Ø  Is there an increase in the number of followers?

Ø  Is there an increase in the number of leads?

Ø  Inbound links to your site via social sites has amplified or not.

Ø  Is there any upsurge in sales that are made online?

Ø  How many posts are published?

Ø  How many subscriptions have been made?

4. How can one measure social return on investment (ROI)?

To know the rate of investment in social media, one reflects using tools such as Google Analytics or LinkedIn. These sites have their own tools. The chief principles to track the traffic comprise: -    

Ø  Email subscriptions

Ø  Webinar registration

Ø  Content and Download registrations

Ø  Traffic on Blog sites.

5. Why should we use # tag?

Fundamentally, hash tags make words a keyword. It is mostly used on Social media like Twitter, Facebook, or Google+

6. What do you mean by Facebook Edge Mark?

Facebook Edge Rank refers to an algorithm with help of which Facebook regulate what articles should be shown in one’s News Feed. Facebook Edge mark is very significant because: -

Ø  Most of the admirers do not return to the Brand’s Facebook page after the first engagement.

Ø  One’s posts are more likely to reach via Feeds rather than via Facebook page.

Ø  Users on Facebook spend most of their time looking for casual stuff in news feed rather than visiting Facebook pages.

7. Mention some of the instructions to recover your Facebook Edge Rank?

To improve one’s Facebook Edge Rank they can follow the following tips: -

Ø  The posts should be between 90-260 characters which are more prospective to higher numbers of likes and comments.

Ø  Photos and Videos should be attached so that can fascinate more users.

Ø  The posts should ask for belief or questions related to the contents and how it can be enhanced.

Ø  Most of the admires don’t come back to the page, so one needs to regularly post which is the only way of reaching them on a reliable basis.

Ø  One should fix a certain time to involve with the audience and then follow the timings on daily basis.

8. How can one upsurge their reach on Facebook?

If one wants to increase your reach on Facebook you can deliberate the following: -

Ø  Facebook Edge Rank should be good– It regulates which of the posts get the most visibility in your users’ news-feed.

Ø  One should not use any kind of third-party tools for developing posts and posting them on Social media.

Ø  One can buy some more ads to get more engagement.

Ø  One can straightly be in touch with the customers via Email and Website.

9. What are the ways to promote one’s blog or other contents on Social Media?

Ø  Co-scheduling doubles the traffic.

Ø  Some blogs can be posted with different titles and blog posts should be scheduled.

Ø  Schedule posting can be different for different social sites, like if one cannot promote a post to Twitter twice in one day then he can do it on Twitter

Ø  Scheduling allows one to create social messages when they create the post.

10. What are the advantages of using LinkedIn teams?

There are numerous advantages that LinkedIn teams provide. Some of them are as follows: -

Ø  They expand the Company’s reach

Ø  They help to link better

Ø  They help to analyze data

Ø  They help to enlarge one’s connection

Ø  Helps to figure leadership

11. What are some of the Social Media strategies for content marketing?

Ø  To find the main users with help of keywords and idioms.

Ø  To find the most suitable social media channel to go ahead.

Ø  To create a social profile and different pages on different networks.

Ø  To create articles and related content for web posts declaration and article publications.

Ø  To look out for success with social media tools such as Analytics.

12. Mention some top Social Media Marketing Tools to consider?

Ø  Sprout Social: This is a tool which manages brands, searches, and multi pages.

Ø  Hootsuite: This is used for monitoring as well as searching, social media boards,                            management of teams and reporting.

Ø  Radian 6: Its initiatives media management applications.

13. What are the tricks to boost market in Twitter?

Ø  To use 2 hashtags for every tweet.

Ø  Tweets should be within 100 characters, crisp and be hitting.

Ø  One can manage Twitter marketing Activities using Twitter Advanced Search.

Ø  Twitter Analytics should be checked regularly so that approaches can be improvised.

14. What time is best suitable for getting Indian Traffic from Social Media?

In India people use Social Media between 9:00 to 11:00 pm so this time is the greatest for getting Indian Traffic.

15. Name some of the sites under SMO?

Many social media sites help the brands to increase traffic and customers. Some of the mostly used and most vital social sites are as follows: -

Ø  Facebook

Ø  Twitter

Ø  Instagram

Ø  Pinterest

Ø  LinkedIn

Ø  YouTube

Ø  Hangouts in Google+