10 Best SEO Techniques and Strategies for 2018
In the phase of
Digitization, taking your business online has been essential.
Though, just
going online is not sufficient to grab the attention of your target audience.
Today, you are
going to know some of the best SEO techniques that will help develop your
website’s optimization (and traffic) curiously.
These
are the exact SEO strategies that have helped to lift our organic search
engine traffic by 35.36% in
just 30 days.
Just keep reading…
(1)
Make Your Site Super-Fast
Web users don’t
have that much tolerance to wait for websites that take too much time to load.
As a marketer,
put yourself in the customers’ shoes and think about it:
How long will
you stay over a slow-loading site?
Of course, not
for long!
Without speed,
there is nothing.
So, here’s the solution:
Optimize the
formats and reactive sizes of the media that you have uploaded onto your
website, and remove loose links and useless data that slows down loading time.
Google has publicly confirmed that website loading
speed is one of the major ranking factors that Google
uses.
You can use one of the following tools to
check your website loading speed:
Pingdom or GTmetrix
For example: We have texted our blog in GTmetrix.
(2)
Maintain Mobile Friendliness
Google has
already programmed an algorithm on April 21, 2015,
which shows sites, that are responsive in nature, will be categorized, and rank
higher in mobile search results.
Use the Mobile-Friendly Test tool by Google to see if pages on
your site are mobile-friendly or not.
(3) Use Long Tail
Keywords in Your SEO Tactic
Long tail
keywords are keywords or key phrases that are more exact to your product or
service than more common head keywords (one word).
Long tail
keywords get less search traffic, but will typically have a higher conversion
rate.
The more specific
your keyword is, the less competition you will have to face.
(4) Produce In-Depth High-Quality Content
Professional SEO companies never
limit their knowledge to just optimizing, they create high-quality content as
well.
Write. Provide.
Research. Offer.
Keep posting
articles that you have written with desire for the subject and that will help
others too.
Google loves fresh quality content.
(5) Update and Re-publish
Old Blog Posts
There is no
secret in the fact that, people love to read updated content all the time.
Not only
people, Google also wishes to show their users up-to-date content for better
user experience.
Therefore, you
should update your existing web content with newer ones for getting a better
result.
Doubting whether updating old content works?
The short answer: YES.
(6) Link Building: Keep
Quality in Mind, Not Quantity
A search
quality senior planner at Google recently has revealed that “Backlink” is one
of the top 3 ranking signals in Google’s search algorithm.
Look what Google is saying about the role of
backlinks:
So:
What is quality backlink?
A link from
relevant and high-quality website is considered as a quality link.
The fact is
this:
The higher is
the relevance between the original content and backlink content, the greater
becomes the quality of the backlinks.
If you want more organic traffic
for your website, quality link building is a must.
(7) Switch Your Website
to https
Changing your
site from HTTP to HTTPS will secure the connection with the user and protect
their details.
During online
transactions or filling up E-commerce forms, everything would remain safe
through https only. Also, Google gives a ranking boost to protect hyperlink
transfer protocols.
(8) Make a Strong Existence
on Social Media
Social media is
HUGE.
Share useful
content on your social channels to grow your follower base. Thus, it will
catalyse your SEO strategies with the increase in social media sharing.
Social media
can inspire more external sites to link back to your quality content.
(9) Google Is the King, but Don’t Forget Bing and Yahoo
The domain of
internet doesn’t revolve around a specific search engine only. Understand that
search engines aren’t a monopoly. No engine has reached that height of
performance yet, so that it can command every search query. There are still
users who prefer Yahoo or Bing, and some are just plain used to it.
Remember:
It is called
Search Engine Optimization, not Google optimization.Adjust your site to match
the ethics of these engines as well. It will improve your SEO over
multiple engines by bringing a hike into your SERPs.
Just like you
have competition, Google has too. Tap into it.
(10) User Experience is the New SEO
Rule
of sales: Customer is always right.
Rule
of internet: User is always right.
Of course,
don’t take this too literally, but understand the message behind this. Right
from the first click, your site must service the user like a shopkeeper must
service a customer.
Guide them
through the various options that your site offers at a good speed.
Now It’s Your Turn… Go for it
Thanks... DO visit my other posts too.
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