10 Best SEO Techniques and Strategies for 2018

In the phase of Digitization, taking your business online has been essential.

Though, just going online is not sufficient to grab the attention of your target audience.

Today, you are going to know some of the best SEO techniques that will help develop your website’s optimization (and traffic) curiously.

These are the exact SEO strategies that have helped to lift our organic search engine traffic by 35.36% in just 30 days.

Just keep reading…

(1)         Make Your Site Super-Fast

Web users don’t have that much tolerance to wait for websites that take too much time to load.

As a marketer, put yourself in the customers’ shoes and think about it:

How long will you stay over a slow-loading site?

Of course, not for long!

Without speed, there is nothing.

So, here’s the solution:

Optimize the formats and reactive sizes of the media that you have uploaded onto your website, and remove loose links and useless data that slows down loading time.

 Google has publicly confirmed that website loading speed is one of the major ranking factors that Google uses.

You can use one of the following tools to check your website loading speed:

Pingdom or GTmetrix

For example: We have texted our blog in GTmetrix.

(2)         Maintain Mobile Friendliness

Google has already programmed an algorithm on April 21, 2015, which shows sites, that are responsive in nature, will be categorized, and rank higher in mobile search results.

Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.

 (3) Use Long Tail Keywords in Your SEO Tactic

Long tail keywords are keywords or key phrases that are more exact to your product or service than more common head keywords (one word).

Long tail keywords get less search traffic, but will typically have a higher conversion rate.

The more specific your keyword is, the less competition you will have to face.

(4) Produce In-Depth High-Quality Content

Professional SEO companies never limit their knowledge to just optimizing, they create high-quality content as well.

Write. Provide. Research. Offer.

Keep posting articles that you have written with desire for the subject and that will help others too.

Google loves fresh quality content.

 (5) Update and Re-publish Old Blog Posts

There is no secret in the fact that, people love to read updated content all the time.

Not only people, Google also wishes to show their users up-to-date content for better user experience.

Therefore, you should update your existing web content with newer ones for getting a better result.

Doubting whether updating old content works?

The short answer: YES.

 (6) Link Building: Keep Quality in Mind, Not Quantity

A search quality senior planner at Google recently has revealed that “Backlink” is one of the top 3 ranking signals in Google’s search algorithm.

Look what Google is saying about the role of backlinks:

So:

What is quality backlink?

A link from relevant and high-quality website is considered as a quality link.

The fact is this:

The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.

If you want more organic traffic for your website, quality link building is a must.

 (7) Switch Your Website to https

Changing your site from HTTP to HTTPS will secure the connection with the user and protect their details.

During online transactions or filling up E-commerce forms, everything would remain safe through https only. Also, Google gives a ranking boost to protect hyperlink transfer protocols.

 (8) Make a Strong Existence on Social Media

Social media is HUGE.

Share useful content on your social channels to grow your follower base. Thus, it will catalyse your SEO strategies with the increase in social media sharing.

Social media can inspire more external sites to link back to your quality content.

(9) Google Is the King, but Don’t Forget Bing and Yahoo

The domain of internet doesn’t revolve around a specific search engine only. Understand that search engines aren’t a monopoly. No engine has reached that height of performance yet, so that it can command every search query. There are still users who prefer Yahoo or Bing, and some are just plain used to it.

Remember:

It is called Search Engine Optimization, not Google optimization.Adjust your site to match the ethics of these engines as well. It will improve your SEO over multiple engines by bringing a hike into your SERPs.

Just like you have competition, Google has too. Tap into it.

(10) User Experience is the New SEO

Rule of sales: Customer is always right.

Rule of internet: User is always right.

Of course, don’t take this too literally, but understand the message behind this. Right from the first click, your site must service the user like a shopkeeper must service a customer.

Guide them through the various options that your site offers at a good speed.

                Now It’s Your Turn… Go for it