What is Google Ad-Words?
When I was first requested to run Google Ad-Words campaigns 2 years ago, I was having the same question in my mind. It was my first job, and I had joined for Market Research. Google Ads was a concept that appeared totally new. I know…now it’s everywhere – Digital Marketing is now taught as a subject in MBA programs. Google AD-Words…Whaaaat? My intention of writing this guide is to help un-experienced beginners who are just starting with Ad-Words. Believe me guys, even if you have learned all the theory, you’ll still need numerous rounds of testing different things to get Ad-Words right and even then, there’ll always be a room for perfection. What is Google Ad-Words? To give you the basic definition, Google Ad-Words is an online paid advertising service established by Google to support marketers reach their customers rapidly. When someone searches on Google with a specific term, say ‘Travel Packages’, Google would pitch a list of searches for you. But if you look ca