Digital Marketing Vs Traditional Marketing| Selecting the Best Platform for Your Business

  In the current business environment, entrepreneurs must implement simple and easy marketing strategies.

You may be well familiar with the traditional marketing… But digital marketing is making a real buzz in the present market.

Digital Marketing vs. Traditional Marketing: What correctly is the difference between these two?

Traditional marketing includes any type of promotion through several straight forms, like:-

·        Print media (newspaper and magazine ads, billboard ads, leaflets etc.)

·        Broadcast media (TV and radio ads)

·        Direct mail (flyers, postcards, catalogues)

·        Telemarketing

In traditional marketing, there is less chance of interaction between the medium used and the customers. Furthermore, it’s also not that easy to measure results through traditional marketing strategy.

 So, what’s the solution?

Luckily, there has its complement known as Digital Marketing, it refers to the promotion of services through various forms of electronic media, such as: –

·        Website contents

·        Social media

·        Banner ads

·        Google ads

·        Video marketing

Wondering what are the advantages of digital marketing over traditional marketing?

Ø Cost Effective       

Imagine you are going to promote your services…What comes first in your mind?

Probably, the print ads, direct mail, and TV ads…

But in the process, you would end up spending a lot on printing, distribution and advertising costs.

So, here’s the DEAL!

Replace costly promotional channels with digital resources and play within your budget.

Be economical and save valuable money, which you can use that in other important aspects of your business.

Ø Better Communication

A two-way communication is very essential to keep the consumers involved more strongly.

And digital marketing does that, it empowers COMMUNICATION!

Thus, digital marketing makes it easier for you to deliver messages to the customers. On the other hand, you can also know their preferences by having live chats.

This is also why digital marketing is better than traditional marketing.

So, make the most of ‘like”, “share”, “comment”, “follow” options and be on top!

Ø Real-Time Results

Marketers must understand the outcome of their marketing efforts and take necessary measurements instantly. Without this, it’ll be hard to survive in the up-to-date market.

Traditional marketing is incapable of showing real-time results, which contributes to its irrelevance. Digital platforms provide you the idea of the most suited policies for your business.

With Google analytics, you can track crucial information such as –

·        the number of people visiting your business page

·        the sex, age and interests of the visitors

·        how much time they are spending on your site

·        their geographic location

·        how the traffic has changed over time

Such results can give you a realistic idea with which you can implement the necessary steps to improve your business growth.

Ø Higher Visibility

Don’t you wish consumers notice your brand more and more? The answer is definitely going to be a big “Yes”.

With digital marketing, you are ready to reach your customers more quickly.

Moreover, it’s important to narrow down your audience to a target market. Thus, you can focus more on your online visibility for better marketing results. Use your commercial content to attract more customers. Let them get involved in relevant discussions.

Lead the readers onto a landing page, where they can know more about related offers. It’ll eventually drive more traffic to your business page.

Ø The “Review” Factor

Traditional marketing is suffering because of this shift in consumer perspective.

Gone are those days when people would buy anything just by reading the product information.

Today, people are not willing to buy any product until they have read feedbacks from the users. They want to see fair reviews and then decide on their own. By going digital, you are helping your customers with valuable reviews from existing buyers. So, it’s better to let them know both the pros and cons of your product. Encourage reviews from your customers and use those to improve your services.

   Ø Greater Competitive Edge

Through the digital platform, it’s easier to reach out to the target consumers. With this, you can drive traffic both locally and across the country, attaining greater online visibility for your business.

All you need to have is a solid digital marketing strategy.

Just try this! And provide a smooth customer journey which is essential to drive your business growth.

   Ø 24X7 Availability

It’s almost impossible to remain available 24/7 through traditional marketing.

Well, this has an added advantage –

It permits the consumers to connect with your services at any time. Also, being online offers businesses the chance to resolve customer problems and queries quickly.

The more engaged you remain with your buyers, the better would be your customer service skills.

   Ø Higher ROI (Return on Investment)

Traditional marketing methods require a big investment. And marketers remain under greater burden to deliver more ROI with less money.

This is where digital marketing comes in.

Digital marketing is totally data driven. The advertiser pays only when users click on an advertisement. Additionally, PPC also offers the chance of retargeting your visitors.

Through digital marketing, the return on investments becomes visible within a very short period.

It obtains greater returns in a world where the ways of traditional advertising just don’t make sense anymore.

   Ø Brand Development

The dream of every business is development.

With traditional marketing, it takes a large amount of time for creating brand awareness.

Also, there is really no way to know how many people have seen your advertisements.

Here’s what you can do:

Develop a website with quality content that tells valuable aspects of your brand. And then, identify the needs and add value to your target audience.

Thus, you can provide important value to your buyers, and enjoy increasing lead generation chances by utilizing social media platforms and personalized email marketing.

Once you create an eye-catching visual content, start promoting it on social media. Steadily buyers would know about products and services through influencers and peers.

     Ø Tracing Visitor Interests

Traditional marketing seems to be loaded with attraction, waiting for the consumers to come toward the hook.

But the sad news is:

This strategy isn’t working any longer!

Through digital marketing, it’s easier to track consumers’ interests and implement necessary marketing strategies accordingly.

   Ø Non-disturbing Nature

Let’s say you are in the middle of an important work. Suddenly you receive flyers in the mailbox or get phone calls at the most difficult moment.

Won’t it be annoying?

The answer would be a definite “Yes”.

Digital marketing lets your audience choose how they want to get reported about your services.

While one person likes to read a blog post, another may prefer watching a YouTube video.

Let your customers look for their desired information and be in the driving seat!

If your products are touched with quality, those will definitely generate further communication.

Conclusion:

The tried and tested approach of traditional marketing has its fan following, but in today’s fast paced world, there is a huge preference for digital marketing as well.

By taking advantage of digitization, its wider chances, you should get started with your guaranteed marketing game plan right now!

There are many more advantages of Digital Marketing. However I have stated the major advantages that you should be known!!  So read them and wait for the next post.