8 Top Digital Marketing Strategies for Business (Updated January 2019)
Many people these days have approved Digital Marketing. But not all the weapons that digital marketers have in their collections are similarly effective. Some digital marketing strategies hit the target, while others don’t even come close.
In today’s post, I’m going to share 8 of the
best digital marketing strategies for startups as well as other business
too. After reading this post, you will have a clear image of profitable
digital marketing strategies for your business.
Ø E-mail
Marketing
Although predictions of
its death in the marketing world, emails are still everywhere and conveying an attractive
Return on Investment (ROI) to marketers. The best thing about email marketing
is you don’t have to break the series to run an email campaign.
However email marketing
is highly operative, but not all business are able to join the true power of
email marketing. But some brands have outshined at email marketing.
Here are some tips on generating a fruitful email marketing campaign:-
· A lot depends on a
subject line – make it attractive, charming, and benefit-rich.
· Avoid special words in your
email copy – write in plain and influential language.
· Use bullets and subhead.
· Talk about the profits you’re going to deal.
· Enhance emails for mobile
devices.
Ø Social
Media Marketing
Social
Media has become an influential
marketing tool these days. According to a Social Media Examiner’s report,
90% of marketers definite that social media is important to their businesses.
And 89% of marketers specified that their social media creativities have
generated increased publicity for their companies.
Social Media Marketing, in my view, is the second most significant
marketing strategy for startups.
Below is a list of the benefits offered
by Social Media Marketing :
- It increases
exposures and traffic.
- Social media
marketing develops reliable customers.
- It improves search
ranking and produces leads.
- It inaugurates
thought leadership.
- It Increases sales.
Ø Pay-Per-Click
Marketing (Google Ad-Words)
Pay-Per-Click (PPC)
marketing is a method of using search engine promotion to bring visitors to
your website. PPC is a powerful marketing tool to produce ready leads.
When I investigated for “sunglasses in New York” here is how the PPC ads
look:-
PPC advertising offers many advantages like:
- You can reach your Audience at the right time
with the right ads.
- High ROI as you will
have to pay only when a fascinated person clicks.
- Regulate over how much you
want to expend.
- You won’t have to wait for results.
PPC campaigns finishes
the budget quickly. So it requires a certain kind of expertise to engineer a
successful campaign that produces more conversions than clicks.
Ø Search Engine Optimization
You have built a website with an amazing design, and you have made pages for all the services you offer. And you think visitors will come. Right?
Wrong!
There are thousands of
websites in your niche alone. How can your website come up on the top when possible
customers search for the keywords related to your business?
Here Search Engine Optimization
(SEO) plays a crucial role. SEO not only upsurges
traffic to your website but also shapes trust.
If your website ranks
high in search results when your potential customers search for the keywords connected
to your products or services, it leaves an impression that you are a trustworthy
company. SEO is must for every
startup. Be sure to follow
the finest SEO
practices for your website.
Ø Influencer
Marketing
The trend of influencer
marketing is holding on really fast. It was observed in a study that
84% of marketers likely to launch at least one influencer marketing campaign in
the next 12 months.
Influencer marketing is an extremely
operative tool for startups to grow their brands. And the best thing is that
it’s reasonable compared to traditional marketing channels.
Here are some reasons why Businesses should adopt influencer marketing:
- Influencer marketing is in-expensive than other
promotional strategies.
- Influencer marketing
is easy-to-implement.
- Influencer marketing
builds trust for your brand.
- Customers will engage with your
brand because of the truthfulness of influencers.
Believe me, Influencer Marketing
can make a big change if achieved effectively.
Ø Content
Marketing
Content Marketing has become a requirement for businesses these days.
90% of B2C organizations are
extremely devoted to content marketing, and 88% of B2B
marketers agree that content marketing is a significant part of their
marketing programs.
By adopting content marketing strategies you can:
- Increase reflectivity
for your brand.
- Build lifelong
relationships with your customers.
- Boost brand
awareness and brand recognition.
- Build credibility
and authority.
- Create thought leadership.
Content Marketing chains
your SEO and SMO efforts. It takes time before you start noticing the results
of it. But the effect of it offers is long-lasting.
Ø Retargeting
Ads
What
is a Retargeting ad, and how does it work?
Retargeting a marketing
in which you show related ads to those who have previously visited your
website. When a potential customer comes to your website, a pixel is placed on
their web browser. In other words, your potential customer’s browser gets
cookies.
And when this customer
visits other websites, the retargeting platform is notified by that pixel and
the customer is obliged with the relevant ads based on the pages he/she visited
on your website.
With operative
retargeting ads, you can convert those visitors who have previously shown
interest in your products or services and increase your conversion rate.
Ø Affiliate
Marketing
Affiliate marketing is treated as a sibling of
influencer marketing. It too trusts on the influence of
people to bring in sales.
What is Affiliate Marketing?
You calls affiliates for your
brand to draw in leads for you. They can be thought of as salesperson who work
on a commission basis. This commission is totally up to you to decide. Whether
you pay them according to the sales they produce or on a flat fee per product
basis.
You can also keep
track of these sales. You do so by affiliate links which
are modified links you provide your affiliates with. They share the link with
their social media circles who, can use the link to visit your site and make a
purchase.
You can use tools
like Google Analytics to generate these modified links. You can also track the quantity of sales coming in from respective link to track the
performance of your affiliates.
Conclusion
Constructing a
successful startup is a difficult battle of brutal competition in the business
world of today. Though, by choosing the right Digital Marketing Strategies, you
can stand out from the crowd. Email marketing, social media marketing,
pay-per-click advertising, search engine optimization, retargeting ads,
influencer marketing, content marketing and affiliate marketing are proven
to give a high ROI.
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