What is Search Engine Optimization and why is it Essential?

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 Search Engine Optimization (SEO) is the process of getting traffic from the free, organic or normal search results on search engines. SEO is the name given to action that challenges to improve search engine rankings.

Search engine optimization (SEO) is presently more essential for every webmaster to recognize the accurate meaning of S.E.O. as well as the future it produces for all business.


Moreover, it is a great way to increase the quality of your website by creating it user- friendly, faster and easier to navigate.

Why is SEO Essential?

Nowadays every business owner wants his business online and not just online but also it should come in top 10 in Google. So how it will come? Its only answer is – with the help of SEO. If you have a website, online store, blog then SEO can help your business raise and meet the business objectives.



 A significant feature of SEO is making your website easy for both users and search engine robots to recognize. Though search engines have become increasingly stylish, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be beneficial for users.

What goes Strong on SEO?

Quality of Traffic: - You can fascinate all the audiences across the globe. Instead you want to attract visitors who are really attracted in products that you offer.




Quantity of Clicks: - Once you have the perfect people clicking through those Search Engine Results Pages (SERPs), more traffic is enriched.

Organic results: - Ads make up a great share of many SERPs. Organic Clicks is any traffic that you don't have to pay for.

Parts of SEO

(Process which public follows to rank website in Google)

Ø On-Page SEO (Importance - 35%)

Ø Off-Page SEO (Importance - 65%)


On-Page SEO: - On-page SEO is the practice of boosting specific web pages in order to rank higher and earn more appropriate traffic in search engines. Through this we can find good keywords selection, putting keywords on exact places, decent content, giving appropriate title to every page etc.


Off-Page SEO: - It comprises link building, increasing link attractiveness by submitting - Directories, Classifieds, Bookmarking etc. In general, off Page SEO has to do promotion methods outside website design for the purpose of ranking a website higher in the search results.


On-Page Optimization Tips

Ø Your site should load rapidly.

Ø Present valuable information.



Ø Website should be mobile friendly.

Ø Write unique and suitable content.

Ø Your site structure, URL structure matters a lot.

Ø Your website should be renovated on regular basis.


ON-Page SEO Activities

(Website Decoration)

Ø Google Analytics

Ø Google My Business

Ø Google Search Console

Ø Competitors Website Analysis

Ø URL Creation (Include one keyword in URL)

Ø Meta Description (Max. limit 350 characters)

Ø Meta Keywords (between 10-15 keyword in web page source)

Ø Meta Title (Max. limits 50-60 characters) according to Google policies




OFF-Page SEO Activities

(Website Promotion)

 

Ø Forum Platform

Ø Classified Platform

Ø Directories Platform

Ø Bookmarking Platform

Ø Business Listing Platform

Ø Social Websites Platform

Ø PPT Submission Platform

Ø Video Submission Platform

Ø Article Submission Platform

 

So guys this is the small description about SEO. If you want to know anything more about SEO or anything in Digital Marketing, please let me know in the comment box and feel free to contact me.



Comments

  1. Soft Bangla23 April 2019 at 08:46

    This comment has been removed by the author.

    ReplyDelete
  2. Soft Bangla27 April 2019 at 03:11

    That was a great and comprehensive article…all the tips enumerated and explained will be helpful for those who are wise enough to tap from it. Any business nowadays without social media signals and presence may not make it to the outermost, and investment too is part of the key to success in business. Keep up the good work.
    If you want to learn more visit this site: SEO Training in Bangladesh.

    ReplyDelete
  3. Elina John19 February 2020 at 22:53

    Thanks for sharing such beautiful information with us and I hope you will share some more information about Search engine optimization (SEO). Please keep sharing!

    Digital marketing
    Web design, development and hosting
    Software Development
    Graphic Design
    Search Engine Optimization
    Social media optimization
    App Store Optimization (ASO) Marketing
    Content Marketing


    ReplyDelete
  4. SEO Parrots Blog31 May 2020 at 02:31

    SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings.


    SEO services in Hyderabad

    ReplyDelete
  5. Catherine18 August 2020 at 05:55

    Logo Design Custom

    ReplyDelete
  6. The Vice Solution8 June 2022 at 07:17

    If you are looking for custom web design company in US. we will develop your website in very best prices.

    ReplyDelete
  7. Hamzey Sobh13 June 2022 at 11:44

    If you are looking for traffic lawyer costs in USA to serve their customer in single app

    ReplyDelete
  8. Potters Wheel Media21 February 2024 at 23:20

    Insightful tips, elevating SEO strategies to new heights. Kudos
    Best digital marketing agency in kerala

    ReplyDelete

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