How to Make SEO Friendly URL| A Useful Guide to Learn
Individual
webpage has its own name and place in the huge world of the web. This place is
defined by its URL (UNIFORM RESOURCE LOCATOR), which is basically its
address. The simplest way to recognize a URL is to take a look at the address
bar when you open any webpage. The whole line revealed in that address bar is
the URL of that webpage.
A
single URL can’t lead to more than one page, but more than one URL can tip to
the same page. The latter is read as an act of copying content by search
engines and is not a good idea if you want to elevate through search engine.
In the following points I will tell
you how to make SEO friendly URL:
Ø
Use keywords in URL
The probability
of a human visiting your site can be openly influenced by what is presented in
your URL. If it contains too many distinct repeated words, chances are that a
user will mistrust your page.
Comprising
keywords in a URL is a good way to gain the trust of the user and increase CTRs, because it gives them an idea of what to imagine
when they click.
Ø
Use hyphens instead of
underscores:
The URL and the
search engines have their own way of interacting with each other. Being able to
recognize their language and using it is a good way to boost your SEO.
This gives us to use hyphens in place of underscores.
This is because
underscores are read as extra parts of the words that can throw the search
engines off the right track. Hyphens are successfully read as word spaces.
Ø
Create a short and simple URL:
The best way to
get users to click URLs is to keep it simple and short. The lesser the words,
the cooler it will be to fascinate viewers. No one wants to waste time reading
a URL (yes, time does matter so much)!
Ø
Homepage should have one URL:
Since it is the
most essential page of your website, it should be your obligation to maintain
the URL and the page itself. Many people realize that the homepage is vital but
fail to maintain its respect, i.e., they create multiple links all leading to the
same homepage.
This is Frustrated….
Maintain a
single URL for your homepage to maintain as well as highlight your permanency
to Google.
Ø
Don’t do keyword Stuffing in
URL:
About twice I
have declared in this article to keep the URLs short, sweet and legible.
Stuffing keywords is not going to help with that.
Besides stimulating
ambiguity (much to the disgust to both search engines and humans), keyword
stuffing is marked by search engines as unnatural keyword activity.
Result?
Low rankings.
Solution? Don’t stuff keywords. Be exact. Keep it short.
Ø
Use Lowercase letters in URL:
One of these
things is that search engines identify and appreciate lowercase letters in the
URLs. But search engines cannot differentiate between Upper and Lower case.
When capital letters are used in URLs, problems start.
If the search
engine cannot read the uppercase letters, they will misread your URL, or worse,
assume low ranking.
So
stick to lowercase letters to promote SEO friendly URL structures.
Conclusion:
Understanding
the significance of this is the first step on how to make SEO friendly URL. As
important as the articles or webpage itself, the URL is one of the first lines
of communication between the search engine/user and the webpage. If the right
messages are not delivered, your SEO efforts are fruitless.
“As the saying goes, ‘First impression is the Last impression’, in
this case, the URL is your first impression. Don’t mess it up, and make it
friendly! “
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