Advanced Google Ad-Words Interview Questions With Answers 2020 | YOUNG EVOLUTION

Are you still mixed up with what kind of questions you are going to be asked for your interview? Here we have a list of Google Ad Words Interview questions & answers 2020 that will help you in giving the interview confidently.

Q1 what is Ad Words?

Ad Words is a platform that Google has formed to accommodate in marketing product or services on Google search engine.  It seems as a text ad that is shown when people search for keywords that are linked with your product, service or an proposing.

Q2 Explain how Ad Words work?

Ad word straightly works under a bidding system and by bidding it means the price of a particular Ad. More the price, higher the ranking of the Ad. These Ad Words work on pay per click which means you only pay the amount you have quoted, only if somebody clicks on your Ad.

Q3 Explain what is Ad rank?

Ad rank fundamentally defines the position of your ad on Google page and it is determined by one’s bid for the keyword.

Q4 Explain how does a Google auction work?

The auction is run million times a month and users find ads that falls in the category they are looking for. Search Engine fixes the rank positions created on the auction which is again in relation to the cost per click.

Q5 Explain what is Google Quality Score?

Quality score of Google guarantees the capability of your ad to the user, chiefly based on your ad’s CTR. Well the quality score, you’ll be able to save money on your ads and also sustain a better ranking.

Q6 Explain what is an ad group in Google Ad Words?

Ad group is a bowl of your keywords, ads, and landing pages. If one prepares Ad Word campaigns that are appropriately designed then Google also rewards those advertisers. It is suitable to organize keywords into theme for a better structure.

Q7 Explain what is conversion optimizer in Ad Words?

Conversion Optimizer in Google Ad Words is a tool for bid operation that decides as to which clicks on the ad will add value to it. It helps in getting a good return on investment.

Q8 Mention in Google Ad Words those options can’t be changed after creating an account?

After creating the account Currency and Time Zone can’t be transformed. Therefore it is recommended to fill in the details carefully.

Q9 what is the benefit of using broad matches with negative keywords, instead of exact match keywords by themselves?

Your ad will fascinate more traffic and you can generate keyword lists more quickly.

Q10 what are Google Ad Extensions?

The Google Ad extensions are:-

·     Site links

·     Call Extensions

·     Location Extensions

·     Social Annotations

·     Seller ratings

·     Mobile app extensions

·     Offer ads

·     Communication Ad

·     Review extension

·     Image and drop down navigation Ad extension

Q11 what is the formula to find CTR (Click through Rate)? Does CTR help in improving quality score? 

The formula to find CTR is :-  (Total clicks / Total impressions) X 100.  

Yes, CTR does helps in improving quality score.

Q12 what is the most important factor in determining your ad position?

Most vital factor in defining ad position is Cost per Click (CPC). And CTR or Click through Rate comes second.

Q13 If you manage several Ad Words accounts and have created a standard password for all of your client’s accounts, which additional information is needed to access the client account?

You would need a unique email id as these will manage single MCC account.

Q14 How do you calculate ROAS (Return on Ad Spend)?

It’s the ratio of sales/spend.  

E.g. - An Rs 50,000 in sales for Rs 10,000 budget has 5:1 ROAS.

Q15 what does broad match modifier stand for in Google Ad Words?  How do you signify broad match modifier?

Broad match modifier lets you create keywords that have more reach as compared to the phrase match. Integrating modified broad match keywords to one’s campaign can make it cooler for them in getting more clicks and conversion at a nominal ROI.

Just implement the modifier by putting a plus symbol (+) straightly in front of one or more words in a broad match keyword.

Q16 what is maximum length of Destination URL?

1024 characters is the supreme length of a destination URL. 

Q17 What are Automatic and managed placements?

Managed placements basically let you choose the location of your ads and automatic ads doesn’t give that option. So you can manage your accomplished ads on location network.

Q18 what are the first steps you should take if your ads get disapproved for any reason?

If your ads get disapproved, you’ll get an email. Once you know why your ads have been disapproved then you can work on editing your ad and fix the problem. Sometimes, you need to make changes in your ad text and sometimes you may need to edit ad along with website.

Q19 Can you bid on competitor trademark terms in Google? Can you use them in your ads?

Google Ad Words usually only blocks the use of trademarked terms in the ad copy but does not stop advertising on trademark keyword terms themselves.  

Q20 what is the significance of Impression share metric?

Impression share = impressions / total eligible impressions

Impressions are projected using numerous factors like: - targeting settings, approval statuses etc. It is a good way to elaborate on whether the ads will reach more people if you upsurge your bid or budget.

Q21 Can you directly link to a product brochure in PDF in your Ad Words ad?

No, this can’t be done.

Q22 which report allows you to view performance data for search queries that triggered your ad and received clicks in Ad Words?

Search Term Report is the only report that helps you to view performance data for search queries that might have generated your ad and received clicks in AdWords.

Q23 Does Google page rank (PR) of a landing page help in quality score?

No, page rank and quality score not at all related to each other.

Q24 what is the difference between CPM, CPC and CPV bidding?

CPM: Cost Per Mile is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.

CPC: Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.

CPV: It is when advertisers pay for each unique user view of an advertisement or website. Cost per view on YouTube is more associated with video marketing, where you pay Google for viewing your ad.  

By preparing these questions you’ll definitely be well experienced with all the questions that will be asked in an interview. So, you’ll be confident about everything you say