5 Benefits of Google Ad Words to Grow Your Business Online

After reading the previous chapter, you would be thinking that Google Ad Words is actually simple right? You can run ads to generate more leads and income. You can fetch more traffic to your website. 

But, unfortunately, it’s not that straight forward. There are other things to take care of. Let’s discuss the assistance's of Google Ad-words as an advertising platform.

Benefits of Google Ad-Words

1)   Ad-word Works Quicker than S.E.O

The topmost benefit of Google Ad-Words is that it works faster than S.E.O. But, a well enhanced Ad-Word campaign can work much faster for a business to get the much desired first spot in search.

Below are Some Reasons why Ad-Word is Faster and more Operative: -

Ø  You can emphasis on multiple keywords at a time.

Ø  You can turn the campaign on or off whenever you want to.

Ø  Ads which seems on the top of the page get instant visibility.

But this does not mean that you should ignore organic results, as they have more long-term benefits. But with Ad-Word, there is a better chance of lashing more traffic and leads rapidly.

2)   Increase Brand Awareness

Boosting traffic, clicks, and conversions with google Ad-word, it is also an effective way to tell people about your brand. It was also discovered that search ads lift top-of-mind awareness by an average of 10%.

When it comes to S.E.O, your rank also depends on the number of your brand name searches and its distinctions. That’s another reason you should aim to upsurge brand awareness through search, as well as display ads.

3)   Reach more Customers Through their Gmail Inbox 

One of the most used marketing approaches in every business is email marketing, which is why Gmail ads can be supportive as well. In September 2015, Google united native Gmail ads with Google Ad-Words and made it accessible to all advertisers, which means you can reach more prospects through their Gmail inbox.

Gmail ads seems on the promotion tab, but occasionally you can see it on the social tab also. These ads run on both desktops and mobiles. Gmail ads normally cost less than search ads, if you have a small budget, and you can try Gmail ads as well.

Mobile Gmail Ad:

Desktop Gmail Ad:

4)   Re-join with Visitors of your Website

One of the coolest benefits of Ad-Words is reconnecting with your website visitors.

Some people also came on our website who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Re-marketing and R.L.S.A campaigns.

a)   Remarketing on Display Network

Re-marketing helps advertisers to mark visitors on diverse advertising-maintained websites using banner images. Assume you run a travel business and a visitor is looking for New York packages. But for any reason, he decides to leave without purchasing. You can just create a re-marketing list like the one below to target him.

b)   Remarketing on Search Network

R.L.S.A stands for Re-marketing Lists for Search Ads. As the name suggests, it runs re-marketing campaigns on the search network, much like display re-marketing. Advertiser needs to add keywords in this campaign. By doing this, Google ads can match the user’s search query with the keyword and re-marketing list.

This will help Google to show related ads for each search query. Meanwhile visitors have already visited your website, there are more chances of adapting them to leads when they see your re-marketing ads also.

5)   Tackle your Competition Better

When someone searches for something associated to your product or services online, and you are not running ads, but your competitors are, then that is trouble for you. You’ll lose your business almost rapidly.

You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. Grasp the prospects that come your way and make yourself stand out from your competition.

Conclusion

I have enclosed all the basic fundamentals of Google Ad-Words in this chapter and in the previous one. And I am sure that these benefits of Google Ad-Words would help you to get started with running your first Google ad.