Posts

Showing posts from August, 2020

How to Use Google Search Console to Get More Search Traffic

Image
Let’s start with the basics. Google’s algorithm ranks each page for terms it thinks are appropriate to the content. You can access those inferences through the free Google Search Console. 1. Get the big and little picture You reach at the overview screen. Click on the Performance tab to see an summary of your site’s performance, including: - Ø   Total clicks Ø   Total impressions Ø   Average click-through rate (CTR) Ø   Average position of your site The default view of the graphic (below) contains only total clicks and impressions. To see average CTR and average position in the graph, click on its consistent box. data-ad-format="fluid" data-ad-client="ca-pub-9558847196502752" data-ad-slot="6249516957"> The tabs – queries, pages, countries, devices, and search appearance – allow you to examine the data (clicks, impr...

Best Google Analytics Reports That Show How Your Blog is Actually Performing

Image
If you want to figure out how to grow your blog and, more highly, your revenue  from your blog, there are 6 reports that you need to start looking at on a steady basis. Here they are and here is how you use them: -   Report #1: Cohort Analysis   Within the Google Analytics, click on “ Audience ” and then “Cohort Analysis”. Once you land on that report, you’ll see a graph that looks similar to this: -   Beneath the Cohort Size drop-down menu, choose “by week”. Under “Date Range”, select “Last 12 weeks”. Once the data loads, you’ll see a table that looks somewhat like this: -   This table displays the percentage of your visitors that comes back each week. On the very left it will always show 100%. Then in the columns to the right, you’ll see week 1, week 2 etc. This depicts the percentage of visitors who come back to your blog each and every week after their first visit. For example, if this week you had...