Google Ad-words Interview Questions | 2019
Google Ad - word is a very vital marketing tool. The technique is known to offer high conversion rate to the advertisers thereby growing the brand awareness. I f you are applying for the Profile of Ad - words ad visor or expert , here are a few Ad - word interview questions that can help you bang your dream job. Q1. State Google Ad - word Ad -w ord is an advertising platform by Google where the keywords go through a bidding process. S earch engi n e s and its linked sites then display the advertisements based on these keywords, when a user searches for a product or service online. The advertiser has to pay for every click or impression on his advertisement. Q2. What do you understand by Ad -w ord keywords? Ad - word Keywords are the phrases, which are auctioned by Google and advertisers bid on them. The ad then appears on a Search Engine Result Page ( SER P ) based on the auctioned keyword when the user is looking for a product or service. Best k eywords c