8 Top Digital Marketing Strategies for Business (Updated January 2019)

Many people these days have approved Digital Marketing. But not all the weapons that digital marketers have in their collections are similarly effective. Some digital marketing strategies hit the target, while others don’t even come close.

 In today’s post, I’m going to share 8 of the best digital marketing strategies for startups as well as other business too. After reading this post, you will have a clear image of profitable digital marketing strategies for your business.

Ø   E-mail Marketing

 

Although predictions of its death in the marketing world, emails are still everywhere and conveying an attractive Return on Investment (ROI) to marketers. The best thing about email marketing is you don’t have to break the series to run an email campaign.

However email marketing is highly operative, but not all business are able to join the true power of email marketing. But some brands have outshined at email marketing.

Here are some tips on generating a fruitful email marketing campaign:-

·       A lot depends on a subject line – make it attractive, charming, and benefit-rich.

·       Avoid special words in your email copy – write in plain and influential language.

·       Use bullets and subhead.

·       Talk about the profits you’re going to deal.

·       Enhance emails for mobile devices.

Ø  Social Media Marketing

Social Media has become an influential marketing tool these days. According to a Social Media Examiner’s report, 90% of marketers definite that social media is important to their businesses. And 89% of marketers specified that their social media creativities have generated increased publicity for their companies.

Social Media Marketing, in my view, is the second most significant marketing strategy for startups.

Below is a list of the benefits offered by Social Media Marketing :

• It increases exposures and traffic.
• Social media marketing develops reliable customers.
• It improves search ranking and produces leads.
• It inaugurates thought leadership.
• It Increases sales.

Ø Pay-Per-Click Marketing (Google Ad-Words)

Pay-Per-Click (PPC) marketing is a method of using search engine promotion to bring visitors to your website. PPC is a powerful marketing tool to produce ready leads.

When I investigated for “sunglasses in New York” here is how the PPC ads look:-

PPC advertising offers many advantages like:

• You can reach your Audience at the right time with the right ads.
• High ROI as you will have to pay only when a fascinated person clicks.
• Regulate over how much you want to expend.
• You won’t have to wait for results.

PPC campaigns finishes the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that produces more conversions than clicks.

Ø  Search Engine Optimization

You have built a website with an amazing design, and you have made pages for all the services you offer. And you think visitors will come. Right?

Wrong!

There are thousands of websites in your niche alone. How can your website come up on the top when possible customers search for the keywords related to your business?

Here Search Engine Optimization (SEO) plays a crucial role. SEO not only upsurges traffic to your website but also shapes trust.

If your website ranks high in search results when your potential customers search for the keywords connected to your products or services, it leaves an impression that you are a trustworthy company. SEO is must for every startup. Be sure to follow the finest SEO practices for your website.

Ø  Influencer Marketing

The trend of influencer marketing is holding on really fast. It was observed in a study that 84% of marketers likely to launch at least one influencer marketing campaign in the next 12 months.

Influencer marketing is an extremely operative tool for startups to grow their brands. And the best thing is that it’s reasonable compared to traditional marketing channels.

Here are some reasons why Businesses should adopt influencer marketing:

• Influencer marketing is in-expensive than other promotional strategies.
• Influencer marketing is easy-to-implement.
• Influencer marketing builds trust for your brand.
• Customers will engage with your brand because of the truthfulness of influencers.

Believe me, Influencer Marketing can make a big change if achieved effectively.

Ø  Content Marketing

Content Marketing has become a requirement for businesses these days.

90% of B2C organizations are extremely devoted to content marketing, and 88% of B2B marketers agree that content marketing is a significant part of their marketing programs.

By adopting content marketing strategies you can:

• Increase reflectivity for your brand.
• Build lifelong relationships with your customers.
• Boost brand awareness and brand recognition.
• Build credibility and authority.
• Create thought leadership.

Content Marketing chains your SEO and SMO efforts. It takes time before you start noticing the results of it. But the effect of it offers is long-lasting.

Ø  Retargeting Ads

What is a Retargeting ad, and how does it work?

Retargeting a marketing in which you show related ads to those who have previously visited your website. When a potential customer comes to your website, a pixel is placed on their web browser. In other words, your potential customer’s browser gets cookies.

And when this customer visits other websites, the retargeting platform is notified by that pixel and the customer is obliged with the relevant ads based on the pages he/she visited on your website.

With operative retargeting ads, you can convert those visitors who have previously shown interest in your products or services and increase your conversion rate.

Ø  Affiliate Marketing

Affiliate marketing is treated as a sibling of influencer marketing. It too trusts on the influence of people to bring in sales.

What is Affiliate Marketing?

You calls affiliates for your brand to draw in leads for you. They can be thought of as salesperson who work on a commission basis. This commission is totally up to you to decide. Whether you pay them according to the sales they produce or on a flat fee per product basis.

You can also keep track of these sales. You do so by affiliate links which are modified links you provide your affiliates with. They share the link with their social media circles who, can use the link to visit your site and make a purchase.

You can use tools like Google Analytics to generate these modified links. You can also track the quantity of sales coming in from respective link to track the performance of your affiliates.

Conclusion

Constructing a successful startup is a difficult battle of brutal competition in the business world of today. Though, by choosing the right Digital Marketing Strategies, you can stand out from the crowd. Email marketing, social media marketing, pay-per-click advertising, search engine optimization, retargeting ads, influencer marketing, content marketing and affiliate marketing are proven to give a high ROI.